AR Hype Cycle

A great bit of work from SPRX Mobile has come to my attention:

Man, I’m looking forward to the Slope of Enlightenment!

However, I reckon we’re already at the Peak of Inflated Expectations, due a worldwide crash into the Trough of Dissillusionment within the next six months.

Thoughts?

Published by

Tom Saunter

Brixton-based ad man, night person, scorpio, other things.
Big fan of chilli sauce, comic books, house music & smart people.