My Personal Blogging Ecosystem

Hello! Before we get down to business, here’s just a quick announcement: This weekend I launched a new WordPress plugin called Foursquare Map – any readers with your own blogs, please check it out and let me know how it goes!

Another thing I did this week was to set up my own GTD system with a fresh Moleskine book. I’ll be using this set of icons to help me manage my growing to-do list. First on that list was to follow up on a note to “Map the Digital Cortex Ecosystem“, so *tick!*

What does that entail? Over the two years the site has been running, I’ve tried and tested loads of ways to syndicate content, drive traffic and grow my following. I think I’ve just about maxed-out on the optimisations I can make, and expect further growth to come solely from publishing interesting content. So what does my so-called ‘optimal’ set-up look like? Thanks to Paint.NET you can see for yourself (click for full-screen):

Some tips for building your own blogging ecosystem:

  • Try StumbleUpon – it shows me the coolest stuff every day because I’ve spent time telling it my interests, and then fine-tuning the system with thumbs up / down. I use it about 50 times a day.
  • Get Read It Later – when you don’t have time to give a site the attention it deserves, click the ‘RIL’ button and it’ll sync to the cloud, for reading at a later date. I’ve racked up so much cool stuff this way.
  • Use Delicious Effectively – it’s immensely powerful when used in the right way, and I use it to write one sentence descriptions, along with loads of tags, that publish to my Tumblr each day.
  • Start a Side Blog – some stuff is too cool not to blog about, but sometimes that stuff doesn’t warrant a full blog post (esp. when you’re busy). That’s where Tumblr comes in, and mine is now the fifth largest referrer here, after just two months!
  • Don’t Cross the Streams – sure it’s fun to publish everything everywhere, but it’s sensible to apply a bit of intelligence: what’s really the most appropriate content for that channel? That’s why only blog content goes to my Facebook fan page.
  • Twitter is WIN! – It’s an amazing tool for bloggers, both for content discovery and for content syndication. It’s especially powerful when paired with Tweetmeme buttons on your site (like below). The same is true of the Facebook ‘Like’ button.

There’s probably more to structuring a blogging ecosystem than this, like the ‘star system’ with Twitter/Spotify/Google or the X-Marks approach. There’s also the big question of how you go about measuring any of this stuff, and no word has been made of an actual content strategy but hey, that’s the eternal battle, eh bloggers?!

That’s it from me, hope you enjoyed this post. Let’s discuss tactics… Go!

Web Discoveries for November 30th

These are my del.icio.us links for November 30th

Web Discoveries for September 22nd

These are my del.icio.us links for September 22nd

Web Discoveries for August 11th

These are my del.icio.us links for August 11th

Web Discoveries for June 16th

These are my del.icio.us links for June 16th

  • Layar
    Criminy. This is the future I predicted two years ago in my dissertation finally coming to life. The phrase ‘Game Changer’ comes to mind.
  • SPRXMobile Mobile Service Architects » Home
    Makers of the awesome sounding Android App – Layar; home of @Rhymo, a fave #AR Twitter Follower.
  • Social Media Biz Buzz
    A worthy resource for social media marketers. This site offers streamed or downloadable assets without the fluffy blurb.
  • Web Design WordPress function list
    This is a great resource for WordPress developers. Nice and slidy too.
  • Spymaster
    I don’t know what this is yet, I’m only just starting out, but by golly this looks cool. **EDIT** It is definitely NOT COOL.

The Subscription Options Plugin

My aim is to make my views on Digital Media, Branding and Emergent Technologies as accessible as possible not only to industry types, but to the blog-scouring early-adopting masses. My ongoing series on Augmented Reality has been relatively successful in boosting both the visitation and the subscribership of this blog.

Aside from the content I’ve written this month (May 2009 has been my most prolific since this blog’s inception) I have also started an SEO and social media strategy to extend the reach of the content I write here. I’ll share details later…

Anyway, the key element I want to tell you about in this post is my third strategy to make Digital Cortex portable to readers. I’ve started to provide readers with a range of subscription options, since the most common way for readers to subscribe to any blog and its content are through RSS, Email or Twitter. That’s when I came up with my brand new WordPress plugin.

I realised that my subscription solution might be useful to others also looking to grow their subscribership, so I created this:

The Subscription Options Plugin

This is how your subscriptions could look if you use my plugin.

I’ve turned my HTML code into a PHP-based plugin for all WordPress users that has the exact effect I aimed to achieve – to look good on a page, and for blog readers to easily grasp what each icon stood for.

Once installed it can be placed in any widget-ready area, allowing users to link to their various subscription options with ease.

PLEASE CLICK HERE FOR FULL PLUGIN DETAILS