Another list of more great blogs, this time across even more categories.
Link: Top Blogs – Wikio
A list of the best UK blogs across 12 categories.
You’ve probably read about Google Latitude, and maybe even used it yourself. I’ve been using it mostly without meaning to, because I activated the service on my N95’s Google Maps and the bloody thing never turns off. Here’s where I am right now:
Locative technologies are a growing area of interest for me. I believe that GPS, cell-tower triangulation and even good old Bluetooth will play a large part in making cloud-computing extra-relevant to consumers.
I know that people get a bit funny with the blend of real locations and virtual space (see Google Street View debacle) but once we’re all using our next-gen pieces of UI, your networked device could begin to act as a portal to new layers of information useful to you about the city, street, or shop you are in.
I am talking about location-based advertising. An implementational nightmare, but it is foreseeable that Semantic technologies could serve geographically relevant messages, charging advertisers on a cost per impact basis. Google kind of do this with their local search results. It’s a bit shit at the moment though.
The nearest we have to the kind of next-gen solution I’m thinking of is lastminute.com’s free service NRU, available on the Android OS. It lets you scan around your environment with your phone acting as a viewfinder, where cinemas, restaurants and theatres are overlaid in a sonar-like interface. These services pay a small amount to lastminute.com on an affiliate basis, or are paid inclusions:
There’s one locative service I’m disappointed never took off in the UK, despite being around for a while. BrightKite is a kind of location-based Twitter, and it had real promise until Google came stomping all over them with the release of Latitude.
If I were to ‘check in’ at The Queens Larder on Russell Square, BrightKite users would see my marker and message on a map of the area, as well as other people checked in nearby. The potential for social interaction is high, because through using the service one feels proximity with other users.
With all this in mind, I’d like my readers to ‘feel closer’ to me, so as well as in this post I’ll be placing my Latitude Location Badge on my Contact Page. If you’re in the vicinity, go ahead and either serve me an advert or say hello. I won’t mind which.
A new gum brand is about to hit the shelves. 5 Gum is designed to ‘stimulate the senses’ and it’s one of the most exciting new brands of the year.
I was lucky enough to get hold of a sample set:
The marketing lifecycle is about to kick off here in the UK with a heavyweight branding campaign designed to encourage product sampling. Let’s look at how the product was launched in the US, taken from the Wrigley corporate site:
- 2007 In March 2007, Wrigley introduced U.S. consumers to 5, the most exciting development in sugar-free stick gum since the launch of Extra® more than 20 years earlier.
- 2007 In August 2007, 5 gum unveiled its marketing campaign titled ‘Stimulate Your Senses.’ The advertising spots described “what it feels like to chew 5 gum.” Set against an industrial, futuristic backdrop, the cooling, warming and tingling sensations created by 5 gum flavors Cobalt,
- Flare and Rain are expressed through dramatically stimulating visuals and sounds. The campaign also strongly leveraged magazine, cinema and online media advertising to showcase our new brand.
- 2008 In 2008, 5 brand launched two new fruit gum experiences. Lush gum provides a crisp tropical sensation and Elixir gum is a mouthwatering berry sensation.
- 2009 5 gum takes it to the next level with unique, game-changing flavor experiences. Solstice, a warm and cool winter, and Zing, a sour to sweet bubble, are new-to-world flavor transitioning experiences.
Do check out the 5 Gum YouTube channel for examples of the TV/Cinema creative, but in this post I’d like to review the packaging, which I believe is a point of difference that will give the product luxury status.
So to begin with, we’re starting with an initial three flavours: Cobalt – a cooling peppermint; Electro – a tingling spearmint and Pulse – a crisp tropical. Packs will reportedly go on sale at £1.50 RRP, to reflect that they are a considered rather than impulse purchase.
I’ll be looking at Pulse – the tropical flavour, which comes with little speckles of sharp citric stuff that actually gets your mouth watering when you first start chewing:
Notice how slick the box looks. Think about the colour of the last pack of gum you bought, and now say that 5 doesn’t look cool on this front alone. It does not look clinical like most gums do with their greens, whites and light blues. They look more like smart trading cards or a packet of condoms for that matter – gum for grownups.
It might be hard to tell from the above but the packs are slightly textured, with a heavy feel in the hand like holding a deck of cards. They slide into a back pocket pretty well. Build quality is excellent, made from a thick card and high gloss colour.
OK I admit the above is a shit picture, but it’s just to give you an idea of how you open and close the box. That flap of paper is embossed with glossy material so you can easily slide the box open with your thumb. Very James Bond. A bit like a book of matches, it’s an old school but perma-cool ‘paper technology’.
And there’s the money shot. You would not be ashamed offering someone a piece of this stuff, rather than one of those pocket-lint covered chiclets you have to fight the foil to thumb out. The designs on the inside are different for each flavour. This would be a great place to feature a QR code or even exhibit work from young artists.
And that concludes my short assessment of 5 Gum’s packaging. Look out for the TV, Online and Print creative coming soon. If you can’t wait, 5 have teamed up with Vice Magazine to generate early interest and reach into the difficult to please Hoxtonite crew – more info at Viceland whose readers have been asked to work with band Hot Chip to create a Launch Event in London that will stimulate the senses.
If you would like more of these sorts of reviews from me, please leave a comment. I look forward to hearing your feedback. Happy chewing.
These are my del.icio.us links for March 9th
- SEER – Marketing Intelligence Brand Monitoring Tools brought to you by VML –
A tool that gets in the head of today’s consumer.
- Whitevector –
Whitevector helps companies to generate consumer insight and to measure the influence of marketing efforts from social media such as blogs and discussion forums.
- Onalytica –
Onalytica is a leading supplier of services that transforms online buzz into actionable intelligence.
- Attentio –
Attentio is monitoring and analysing social media such as blogs and discussion forums. Learn how online market intelligence can benefit your business.
- Google AdWords: Traffic Estimator –
Work out the CPC of a keyword in Google. Apparently quite unreliable, but a fairly good benchmark.
- Check User Names – Social Networking Username Availability –
a clone of the now defunct usernamecheck.com, possibly useful for an upcoming project…
- 1000 Awesome Things –
Brilliant idea for a blog that will certainly do well via RSS. Lovely simple layout too.
- The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren’t | Internet Marketing Strategy: Conversation Marketing –
Amusing yet sensible to do list for launching any new site.
- Welcome to Jones Soda –
Gorgeous looking site that make the user feel thirsty just reading it.
Love how they give each of their products equal presence and encourage community.
- 100 Free and Useful Open Courseware Classes for Web Workers – Learn-gasm –
Thanks mattbambow for this link, which looks like it’ll be immensely useful
- YouTube – Warp! –
The new visual exploration tool from YouTube, part of TestTube.
Can’t select one’s own videos as a starting point yet, but makes for a good game of 6 degrees of separation.
- TouchGraph | Products: Navigator –
OMFG!! This is one of the coolest things I’ve seen in a long while.
- As Seen On TV Product Reviews – Popular Mechanics –
Potentially useful product site, part of the Hearst Network. Maybe good for IKEA / Brita / H-Factor?
- Grant Robinson: Digital designer –
Cool tech gaming / GUI blog with a skew towards good looking / innovative interfaces.
- Grant Robinson : Guess-the-google –
Really simple game with Google Image Search at its core.
Good for about 2 minutes of furious typing, but gets boring after that.
- Brilliant! You won’t get that high-flying job – Times Online –
- WhatTheFont! « MyFonts –
Font Recognition. Useful for those finishing touches.
- Bitty Browser Home Page — Picture-in-Picture for the Web –
How did I not know about this???
I predict a new page on the blog just for loads of these.