BevShots have discovered what you’d call a niche: they take your favourite alcoholic drink, crystallise a single droplet of it in an airtight container, photograph it at 1000x under a microscope, and then sell the resulting image on a printed canvas.
And man, are these things selling! Since August last year BevShots estimate sales of over 20,000 prints ($24.99-$549). The product is aimed at the ‘hedonist with a mind for science’ segment: those who appreciate good photography, laboratory conditions and a damn-tasty cocktail now and then.
Here’s my favourite image, the classic Vodka and Tonic:
The shots are taken in Florida State University’s chemistry department, where founder Lester Hutt developed the approach, which can take up to three months to produce an image.
“What you can see in the magnified pictures are the crystalised carbohydrates that have become sugars and glucose. With my background in chemistry, I saw the potential in these kind of pictures and am so glad to be able to offer them up as art works. It is a pleasure to show people what makes up their favourite drinks and how beautiful it can look.”
Most alcohols are blends, with varying levels of carbohydrates, sugars, acids and glucose, so each shot taken is entirely different from the last. Some favourite drinks are so pure that when they crystallise into their component parts, they fall apart or don’t dry out properly. So, not unlike the perfect Margarita, they’re pretty hard to get ‘just right’, sometimes taking up to 200 attempts.
Here’s some more of their work – click through for the full images or visit BevShots.
I’m thirsty! Who’s for a drink?