T-Mobile’s Next Event – Trafalgar Square

YouTube – T-Mobile’s Next Event – Trafalgar Square:

Here’s a teaser for the T-Mobile campaign I’m working on at the moment.
It is going to be huge! Please help me pass it along.

More details to follow but for an early preview, check out the YouTube channel, Facebook page and Flickr group.

Web Discoveries for March 23rd

These are my del.icio.us links for March 23rd

  • Blog Marketing and Blog Ads : SocialSpark
    Very compelling idea – crowdsourced social media advertising where advertisers connect directly with bloggers through a brief. Set wordcounts and offer creative assets, plus a small fee. Will research further.
  • Make Something Cool Every Day 2009 on the Behance Network
    An artist has made these really great images, posted them on Behance & Flickr. Wonder if there’s scope to work something like this into a long-term campaign? Hmm…
  • SoundCloud > Jazzanova Remix
    Very cool competition site that visualises both the waveform of a UGC remix, as well as user annotations along its timeline. Worth a good hour of browsing when I have time.
  • Soft Drink Generator
    Create a new line in soft drinks with this online tool – results look really effective!
  • Twitter ‎(Social Brand Index)‎
    The largest directory of Brands that Tweet that I’ve found so far. Let’s hope it gets encyclopaedic, and saves everyone time. Where’s the Wiki?

Pixar – Up

New feature film from Pixar is announced –

As always the trailer looks gorgeous, but I can’t help but feel that since Disney bought Pixar some of the magic has been lost.
This looks like a really fun kids film, but I see none of the clever humour or subtle tones of their past successes.  Wall-E was a particular favourite of mine in 2008.

What really strikes me though is those balloons. Just like the PS2 / PS3 demonstrations of rendering power (video here) using rubber ducks, I can easily believe that some animator just said “we can make thousands of helium balloons look really cool, really easily”, and a plotline was born.

Technology should be applied to showcase great content, not to drive the content’s existence in the first place.

Come on Pixar, release a new trailer and blow my mind!

***EDIT***

Just found this image, which to be fair sums up Pixar pretty well  I thought:

pixarvsdreamworks[1]

Web Discoveries for December 4th

These are my del.icio.us links for December 4th