Phorm – For or Against

Posted by mobile phone:
Today I was selected to join a debating team for a company debate into the merits and threats of Phorm, the controversial ISP-level ad network.I’m on the team arguing that Phorm is the future of Internet advertising. Bloody hell.

Will write up my findings in a future post, but here’s hoping our audience sees past my contempt for the technology. I really think that Phorm and technologies like it are a risk to the creativity and dynamism of Digital Media advertising, which needn’t ever be scary, controversial, or written about in the Daily Mail.

Introducing… The Pico-Projector

mobileinnovation1Problem:
Mobile multimedia capabilities are increasing in uptake and potential, but the small form-factor we so desire in our handsets are beginning to inhibit a rich user experience.
The typical mobile screen size is 320×240.

Solution:
If your mobile has a pico-projector, it will be able to emit high-res imagery onto any suitable surface, up to 50″ in width.
This unlocks the full immersive power of your mobile web browser, 3D games engine, DivX movie player or video conferencing.

Market Readiness:
Pico-projectors are already on sale as stand-alone units, though are yet to be implemented in mobiles, PMPs or laptops.
The first of these hardware mashups will be on sale in the East by the end of this year, but it’ll likely be another 18 months before they reach Western shores.

Potential:
Aside from the new opportunities for deeper engagement with content and software on the mobile platform, the largest socio-cultural change will occur once people begin to share their mobile experience.
Picture regular consumers using the real world as a medium for virtual interaction.
Location-aware video advertising anyone?