KidZania

Can’t quite believe what I’m reading – a themepark where children pretend to work at multinational corporations? Fuck me… KidZania sounds awesome. 

 

Right now, in eight malls spread across three continents, thousands of children are dressed as pilots and flying digital planes from mock cockpits, anchoring news broadcasts in fully functional TV studios, or wearing helmets and extinguishing faux flames with real water cannons.

This is KidZania, a multinational chain of family entertainment centers, where kids try out professions that have been downsized, simplified, and made fun. At these soccer field-size franchises in malls from Tokyo to Lisbon, children play at being adults.

via State of Play by Mike Deri Smith – The Morning News.

Published by

Tom Saunter

Brixton-based ad man, night person, scorpio, other things. Big fan of chilli sauce, comic books, house music & smart people.

  • Vedwards

    I could do without the foul language as one posts information.