Reverse-Engineering AR

This section seeks to locate AR’s position within a wider context.

There are three media that converge in Mobile AR: Virtual Reality; the Internet and the mobile telephone, with other, subsidiary technologies as enablers to this end. Assessing the three of these in turn, we can glean knowledge of these highly influential media forms and their impact, the findings of which can be built into a model for the commercial diffusion and societal impact that Mobile AR might enjoy.

Virtual Reality is first up. Check out my next post in the series!

Published by

Tom Saunter

Brixton-based ad man, night person, scorpio, other things.
Big fan of chilli sauce, comic books, house music & smart people.