New Interactive Augmented Reality Experience by T-Immersion

Total Immersion have launched a new kind of interactive attraction using mobility and augmented reality. This new attraction developed in cooperation with Hanwa Co. (Japan) is a state of the art walk through where guests are swept into an experience merging videogame and real live adventure:

Before entering in the attraction, guests are equipped with a backpack and a video gun (with an infrared camera, one LCD display and a trigger). Guests have to use the video gun to progress inside the horror house and find ghosts. As soon as the ghost is found, guests have to shoot it to collect points and succeed their mission.

T-Immersion are using AR really effectively in this instance, in what I think is a quite impressive videogame-like scenario. This is a departure for T-Immersion, who have formerly been focused on installation-based & and webcam-based AR.

Does this give anyone any good ideas for other, more meaningful AR interactions? Let me know in the comments.

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Tom Saunter

I like to think about the media, technology, pop-culture & the future. When not blogging, I tweet @freedimensional & work @MediaComUK. Feel free to visit my Personal Bio to learn more about me.