Microsoft have released a new video suggesting they seek to reposition themselves over the next decade. I think they are on to something:
Their vision for the future is evidently very ambitious, but I believe that if anyone can pull this off, it’s them.
Microsoft’s approach has always been to create user experiences that are improved through exclusive use of Microsoft products. Sure, it’s got them in a lot of trouble in the past, but it’s their corporate power and knowledge of how technologies (especially theirs) can work together that will best service the user through Ubiquitous Computing and Augmented Reality.
What’s especially interesting to me is that they really seem to have thought past their next release, Surface. It’s great to see something of their overall strategy. Something Apple, Google & Yahoo! are far less forthcoming with.
We are soon to have a Surface installed in the lobby at work. Really looking forward to it, but I’m concerned it’ll be too prescriptive in what it can be used for. If Surface and any of the featured technologies in the above video suffer the marketing / usability failures of Vista it’ll be years more until these tools become a reality, at the hands of their competitors.
Will feedback on Surface once I’ve had a hands-on.