Everyday Coolness on the App Store

As much as I hate Apple (despite having an iPad… long story) you’ve got to hand it to them that they’ve really nailed their app ecosystem, haven’t they?

But that’s a redundant idea.

Of course they’ve developed a clever app ecosystem: a perfect storm of mutual reward for all stakeholders. Everyone knows that. But the app I’m about to showcase has highlighted, at least to me, that there’s another killer feature of the App Store that I’d not yet considered – it’s cool.
And you know what? Coolness attracts coolness.

For what other reason would Everyday for iPhone exist in the world?
I mean, just look at this fucking hip promo video:

Nice, huh? A simple idea, executed well. And I believe it could only exist because Apple has cornered the market in providing a place for cool apps like this to flourish. You don’t see this sort of shit on an Android (Androidify is probably their coolest though) or on BlackBerry, do you?

And what’s really cool is that Noah Kalina, the guy behind this famous video felt he could enter the market with no prior experience, purely on the perceived strength of his one cool idea. Where one or two interesting product features or a single USP would struggle to attract a buying audience in the real world, on the App Store it’s all that really counts.¬†Apple have democratised the adoption of these cool little tweaks, and have created a playing field for all sorts of single-serving software and one-trick ponies.

Basically I’m saying that because of the App Store, the world has more cool stuff – which is just one more reason to love hate Apple.

Published by

Tom Saunter

I like to think about the media, technology, pop-culture & the future. When not blogging, I tweet @freedimensional & work @MediaComUK. Feel free to visit my Personal Bio to learn more about me.