Audi in Trafalgar Square

The London Design Festival has commissioned Clemens Weisshaar and Reed Kram to design this year’s Trafalgar Square installation. The installation titled OUTRACE consists of an immense mechanical octopus assembled from six industrial robotic arms on loan from Audi’s production line. Custom software developed by the designers will allow members of the public to temporarily take over the installation and render text input as light traces drawn by the synchronized mechanical tentacles. The resulting light paintings will be recorded using specialized high definition video equipment and published online.

@lifes4sharing #trafalgar was awesome

Wow – the singalong was huge.

T-Mobile attracted a huge 18,000 visitors to the event last night in Trafalgar Square, who were informed of the happening through an integrated twitter, viral seeding, PR and Mobile campaign. Subscribers and visitors to the lifesforsharing YouTube channel were also informed, as were members of existing Facebook fan groups.

Here are my best images taken from the front. There is no denying that this was a highly polished media affair, but it was carried off with enough honesty to create what I think was a truly positive feeling. Even Vernon Kaye was brilliant, and I usually hate him.

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T-Mobile’s Next Event – Trafalgar Square

YouTube – T-Mobile’s Next Event – Trafalgar Square:

Here’s a teaser for the T-Mobile campaign I’m working on at the moment.
It is going to be huge! Please help me pass it along.

More details to follow but for an early preview, check out the YouTube channel, Facebook page and Flickr group.