Mobile Advertising Gets Clever

The premise of online media is that it is fully accountable, a feature  that I’m sure contributes to Digital’s continued growth during the recession.
It means I can track from impression to conversion across hundreds of thousands of users.
It means I can optimise towards my best performing sites to maximise ROI.
It means any number of other benefits, which I’ll come to in a later post (heh).

For a

Introducing… DVB-H

Problem:
9% of UK mobile subscribers accessed video on their mobile last month, but just 0.8% accessed Broadcast TV on their mobile. Although the demand exists, broadcasters can’t create an audience for Mobile TV due to technology constraints.

Google Reveals Their Game Plan

googlegame

Google are launching an AdSense platform for casual games.
Here’s some info to suit all depths of interest in this new development.

Phorm – For or Against

Posted by mobile phone:
Today I was selected to join a debating team for a company debate into the merits and threats of Phorm, the controversial ISP-level ad network.I’m on the team arguing that Phorm is the future of Internet advertising. Bloody hell.