At work, where social features & discovery apps help me find new stuff
On my mobile, where offline playlists provide the backdrop to my travel
And since I no longer play physical CDs, nor use iTunes or other media player (barring web apps such as SoundCloud, Hype Machine, Mixcloud etc.) Spotify has become the main hub and jumping-off point for whatever type of music I’m after.
Spotify leaves it to its users to build, subscribe to and share playlists, their primary organisational schema, however they see fit. But with millions of tracks and carte blanche to curate a personal library of preferences comes a unique challenge: how should one filter, organise and archive their preferences with access to the worlds biggest music collection?
There is no self-populating iTunes-esque ‘smart playlist’ feature, no editorialised ‘recommended playlists’ feature, and until recently there was no way to search playlists without third-party involvement. Users have to come up with their own organisational approach, and I use my patented Star System™. Here’s how it works:
Play whatever music you want
Star the tracks you particularly love
These self-populate a ‘Starred Tracks’ playlist
Set this playlist to ‘Available Offline’ and they’ll download automatically
Carry on jamming, removing stars from any tracks if they get boring
After a period of time, move all starred tracks into playlist of their own
Release this playlist to the public to critical acclaim!
Repeat steps 1-7 with a blank slate
So without further ado, here are my Star Mix Playlists for your listening pleasure, along with some tasting notes.
The state we call the “honeymoon period” is known as being in limerance, and there are specific things going on in our brains (darling, when I look at you my ventral tegmental area lights ups with the power of a thousand suns and my caudate nucleusis floods with enough dopamine and norepinephrine to fill a thousand seas) when this happens.
The pharmaceutical industry will cotton on to this and produce pills to keep the spark of love alive. We already take vitamins, Viagra and Prozac by the bucketload to improve our standard of living, so why ignore this incredibly important aspect of our emotional lives?
Worried that it’s not ‘real’ love? In the future the lines between what we think of as real, virtual, enhanced or fake will be more blurred anyway. We won’t mind.
Prenuptial agreements will be accompanied by brain scans which will ‘prove’ we’re marrying for love. Marriage counselling could take place in the EEG/fMRI scanner, with new versions of neurofeedback therapy helping us get our relationships back on the right track.
Love is good for your health.
Once we’ve all given up smoking and we eat well and exercise, what’s next on the agenda? We may be seeing NHS leaflets encouraging us to go speed-dating. We may even be prescribed the Love Drug described above.
More likely, we will be offered more education about love, which starts in schools and continues at the GP. It’s happening already. Interpersonal psychotherapy is an evidence-based talking therapy which helps people with relationship skills. The benefits are improved mental and physical health, which last a lifetime. The NHS is already investing more money in IPT, and will continue to do so.
Love is big business.
There are thousands of dating sites out there, catering for more niches than anyone knew existed. (Geek lover? Got a Stashe Passion? Zombie looking for love?) This diversification won’t continue.
The truth is, there are lots of unconscious things going on when we fall in love. We are not always good judges of our own characters (and we can’t help lying in our profiles.) We’re not good judges of characters of others and we often don’t have a good understanding of we should be looking for in a partner that will make us happy.
OKCupid are doing some very interesting things with the data they’re gathering from their millions of members which finally gives us real data about what makes a good match. When Google gets involved, things will get interesting and result in love.google.com
We won’t need to spend several hours writing our profiles trying to sell ourselves.
A Google spider will find all the things we’ve ever written online (On Buzz, Twitter, blog, social network profiles etc.), then text analysis software like Alceste will scan it and suss you out based on:
keywords (i.e. I mention ‘books’ a lot on my blog)
frequency of keywords (I mention books a LOT)
moods (i.e., I complain a lot, especially in the mornings)
thought patterns (i.e. I can get overexcited and Tweet a lot)
sentence structure, grammar (i.e. I’m an informal writer, but I don’t use three exclamation marks in a paragraph and I don’t write LOL.)
Then Google Love will look at all that juicy data it has about us as individuals:
Google Love will gather an overwhelming amount of data on millions of people and track the course of their relationships. Using all this knowledge, eventually Google will be able to create a Love algorithm to find the ideal partner for everyone.
The Google Love algorithm will be big and beautiful, and it will work.
Marriage, sex and robots.
Most visions of love in the future involve a lot of casual sex (thank you male sci-fi authors.) As sex becomes safer with improved contraception, people will be doing more of it. Google Love won’t care if you’re unavailable, if your data is there then you can be ‘headhunted’ by a love interest. If you were told you had a 98% chance of falling in love with someone wouldn’t you want to meet them?
‘Traditional’ marriage is a crazily outdated concept. In what other area of life would we accept a contract that we sign when we are intoxicated (see ‘Love is a drug’ above) that is binding until death? As life expectancies continue to increase, marriage must have more flexibility. Perhaps similar to a mobile phone contract – minimum of 10 years with a rolling annual contract afterwards.
There’s definitely a place for the robot girlfriend and BritneyBot. The BoyfriendBot version will be sophisticated software only, programmed to send romantic/loving messages and emails throughout the day to satisfy her need to feel adored.
Love is a meme.
That instinct for all-encompassing love from an all-powerful, benevolent, omnipotent being we have as babies never leaves us just because we become adults, so we invented God to fill the gap. For a long time, religious love was seen as True Love. We evolved to believe we’re the centre of the universe and it’s a heady feeling to be told that God loves us.
But now the philosophers have dug a God-shaped hole in our heads, what replaces it? Look at the popularity of the Twilight Saga to see what is happening already. The fantasy of romantic love and our instinct for religion meet in stories like this, and the result is 85 million books sold worldwide.
Stories about love (seen in films, books, magazines, perfume adverts, family and friends) propagate the love myth and make it stronger. The supernatural love meme will become stronger and more powerful. Vampires aren’t going anywhere.
I’ve been promising this to friends, fans and followers for a while now, but I’m finally ready to reveal this year’s big Digital Cortex project (last year’s was this).
It’s a series of blog posts under the title ‘The Future Of…’ and I’m really excited about it, because as well as spanning some fascinating topics, I’ll also be tapping up several guest bloggers from the Digital Cortex community – and if you’re reading this post, that most definitely includes you!
Lets look at some of the upcoming areas of exploration:
Based on my interactions with many of you, and the sheer breadth of expertise amongst this blog’s readership, I know there is limitless potential to curate a truly great piece of work. Of course, there is plenty of scope to add/modify/remove topics from this list, so drop me a line on the contact page to register interest.
And for those who aren’t looking to contribute, but want to stay in touch as things unfold, here are the usual subscription options: