ONE upload per day.
Each piece must not have taken longer than a day to make.
So with these in mind, here is a slideshow of their submissions, best viewed fullscreen (but it can take a while to load):
So far the group has attracted 2,972 members, who’ve contributed 33,950 unique creations. That’s 11.4 submissions in total, so it’s evident people aren’t being religious about uploading every day, but what the hell.
What I find really interesting about the group is that there is very little conversation – a lowly 97 comments in total – in the main group discussion forum. All of the chatter is around individual works of art (especially the best stuff) . This tells me that viewers and contributors are far more interested in the content than in the delivery framework. Rightly so, I think.
The lesson to learn here is that despite Flickr enjoying a highly creative user base, it is very hard to engage those users with a campaign idea (and I’m not just talking advertising). Flickr just wasn’t designed for community engagement, as I’ve learned on past advertising campaigns that have used it as a platform.
But that’s OK, because people upload great art to the site every day, and the quality of comments that they do attract far outweigh Facebook’s throwaway commentary and (largely) poor photography, any day of the week.
Ok I get it now. You upload your photos then share them around with people with similar interests to you. It’s not just a portfolio site, it’s all about connecting and exchanging.
Why isn’t Flickr used by more people? It’s fantastic!
Here are my reasons why:
Very easy to find images you were looking for
A good group function that gives creators a high level of control
Open-to-all ‘pools’ of images to bundle related photos together
A great search tool that sorts results by ‘interestingness’
Well-adopted API which links and syncs with other sites
(not Facebook of course)
A large community of helpful and insightful photographers/commenters
Uploading is a dream and meta-data from photos are autoprocessed
(ie. it knows images were shot with an N95)
Digital rights management to give users true ownership
Geotagging support linked with Yahoo! Maps
Highly secure login through Yahoo! authorisation
(ok – tenuous but important)
A great visual identity, history and brand currency etc etc…
The point is, I’m sold. Gush over.
One other thing though is that once photos are up there, you can share them in all sorts of ways. My favourite is through the slideshow, which lets you grab an embed code to place elsewhere – how cool is that?
Here’s an example, taken from the lifesforsharing group pool being used by photographers who were in Trafalgar Square last night, best watched fullscreen:
Cool right? I’m going to be taking my camera out more often, so expect a spot of photo-blogging very soon. Now then, where’s my memory stick…