Tag Archives | site

Web Discoveries for December 30th

These are my del.icio.us links for December 30th

Web Discoveries for December 15th

These are my del.icio.us links for December 15th

The Blog is Dead!

The Blog is Dead! › Yongfook – Web Producer.

I’ve just set up Yonkfook’s Sweetcron here at Digital Cortex – and am closely considering my next steps.

Do I continue blogging here? Do I move to a wholly auto-generated stream?

The advantages of WordPress are a highly extensible and powerful platform for the delivery of text and rich media.
The advantages of Sweetcron are (apparently) a highly extensible and powerful platform for the delivery of shortform text and images.
The answer for now, is to do both, and somehow, somehow, get the two to link up.

The numerous hosted content aggregators and WordPress lifestreaming plugins I’ve tried just haven’t performed as I’d hoped, but I see so much promise to take Digital Cortex up a level if I can only boost my own technical skills.

Will post a review of the lifestreaming technologies I’ve tried to date, but in the meantime I’ll continue trying to make this look like the rest of my site.

Mobile Advertising Gets Clever

 | Mobile Advertising Gets Clever | Digital Cortex

QR Code for WAP Address

The premise of online media is that it is fully accountable, a feature  that I’m sure contributes to Digital’s continued growth during the recession.
It means I can track from impression to conversion across hundreds of thousands of users.
It means I can optimise towards my best performing sites to maximise ROI.
It means any number of other benefits, which I’ll come to in a later post (heh).

For a couple of years, Mobile has been nought but a testing ground for advertisers, a place to paddle around in experimental waters, usually as a way to get the most out of any remaining budget.
It was impossible to gain true visibility over the results, because the infrastructure was constantly in flux, as the big players fought for their technologies to take precidence.

Now the Mobile space is beginning to settle down, everything is changing…

Our new mobile ad campaign will be the first in the world to run through a third party adserver. In partnership with Nokia and Eyeblaster, my agency have planned and are about to execute the first wholly trackable mobile campaign.  This means the same visibility and efficiencies can be ported to a new medium, from the better established digital cousin of Online.
This breakthrough may very well mean Mobile is a first addition to a plan, rather than a final one.

Future Site Design

2941323219 7c4958ded3 | Future Site Design | Digital CortexThis is the cube that’ll eventually inform the whole look and feel of this site.

It’s simplicity evokes solidity and clarity. Also, it looks cool. Which is the main thing.

Will try out a load of different colours, and see what sticks.

I’m now working on creating a Child theme for Thematic, which is supposed to make WordPress customisation quite easy. We’ll see about that!