Aurasma vs. Blippar

I’ve written about Augmented Reality extensively in the past, but since the days of immersing myself in the purely theoretical potential for the medium, a few key players have rooted themselves in a very commercial reality that is now powering the fledgling industry.

And while B2B-focused vendors such as ViewAR remain behind the scenes, the likes of Aurasma and Blippar have soared in notoriety thanks to some quite excellent packaging and an impressive sales proposition. They are the standard bearers, at least in the eyes of the public.

I like Aurasma. But I also like Blippar. So which is better? Well, let’s find out… Here are some provocations I’ve been toying around with. See if it helps you decide, and let me know which side you fall on in the comments.

[twocol_one][dropcap]A[/dropcap]urasma has more technological power behind it. They have (supposedly) incorporated academic research into their proprietary tech and have a heritage in pattern recognition systems – remember their core business though: integrating with business critical processes and then slowly ramping up prices. They do this across all other Autonomy products! Also consider they are an HP property, whose business is hardware, not software. I believe Aurasma are only using this period of their lifespan to learn what does and doesn’t work, get better at it, gain status, equip users to enjoy AR, and then develop a mobile chipset (literally, hardware optimised for AR) that can be embedded in mobile devices, making HP buckets of royalties. They are chasing install base, but not because they want advertising bucks: they want to whitelabel their tech (i.e. Tesco, Heat & GQ) and then disappear into the background.[/twocol_one]

[twocol_one_last][dropcap]B[/dropcap]lippar have a proprietary AR engine, but are listed as using Qualcomm’s Vuforia engine – which is free to use. They seem focused on innovations in the augmented layer. Reading their interviews, they speak of AR not as a tech, platform or medium, but as a kind of magic campaign juice: stuff that reveals they are extremely focused on delivering a good consumer experience paid for by advertisers, with them as connective tissue. To this end, they too are chasing install base, but ultimately they have a different goal in mind. Being Qualcomm-backed, their future is in flexing their creative muscles and helping make AR a mass market medium through normalising behaviour. Big rivals: Aurasma in the short term, but I imagine that one day, Aurasma will revert back to being a tech platform, and companies like Blippar will provide the surface experience: where good content, not tech, will be what sells.[/twocol_one_last]

So what do you reckon – A or B?

Missing: Bella the Dog

This isn’t the sort of thing I’d usually write about here, so for the hardcore who’ve come to expect a blend of media and tech thoughtfulness, an alternative reading is that this is a a live case-study in how digital can play troubleshooter to certain real-world issues…

Those who follow me on Twitter will know the news already:

There’s been a search out for her ever since, with all five Saunters and some amazing neighbours clomping about in our wellies, flashlights in hand.

I’m pretty sure we’ve thought of everything: we’ve scouring the entire surrounding area (see map); spoken to people all over town; put up flyers and posters in areas of high traffic; we’re leaving a scent-trail back to the house from where she went missing; notified all the necessary authorities and secured some media coverage (Star Radio, GumtreeDogLost).

As you’ll see, what we need now are some more eyes and ears…


View Larger Map

Four hours ago, something incredible happened. A lady I’ve never met created the Facebook group ‘Help find BELLA‘ and invited some friends.

Since then it’s grown, and now a whopping 128 people have joined. Tomorrow, there’s a search planned for 10.30am in the Littleport area. Truly awesome. Thank you all. We can’t do this without you!

[box]Update: We found her! I’ll update this blog post when we find her. In the meantime, please tweet, Facebook and G+ this blog post to anybody in your network that lives in the Cambridgeshire/Norfolk area.[/box]

Many thanks indeed, Tom.

Oops, Forgot To Blog…

Er, yeah, sorry about that… Here’s what I’ve been up to instead though!

  • Sharing loads of great links on Twitter – Trunkly has all of these
  • Trying out Google+ to see where the value lies (hmm…)
  • Looking for a place to live with Sarah  (any suggestions?)
  • Playing with my new Kindle (I’m reading Neuromancer)
  • Eating & drinking at some awesome places / seeing friends etc
  • Reconfiguring all my Google Reader feeds (more on this soon)
  • Watching movies: X-Men [8], Tree of Life [8] and Bridesmaids [9]
  • Testing Subscription Options v0.8 (v. cool gradient shit)
  • Reading The Authority by Warren Ellis, which is amazing
  • Listening to some brand new music, c/o Spotify
  • Working my balls off and all that…

Meanwhile, Brand Republic goes and published The BR 200 which is a list of “the best advertising, marketing, media, PR and digital blogs.” They stuck me in at #153, which is cool! Thing is, I haven’t blogged that much, have I? I’ll sort that out, sorry.

The BR 200 (OPML Feed)
BR 200 (OPML)

Meanwhile, as a mark of respect to the others on the BR 200, and to any remaining readers out there, I’ve compiled an OPML list of all the blogs on that list, which you can import into your RSS reader of choice.

There ya go, people! Enjoy all those proper bloggers. Hehe.

KidZania

Can’t quite believe what I’m reading – a themepark where children pretend to work at multinational corporations? Fuck me… KidZania sounds awesome. 

 

Right now, in eight malls spread across three continents, thousands of children are dressed as pilots and flying digital planes from mock cockpits, anchoring news broadcasts in fully functional TV studios, or wearing helmets and extinguishing faux flames with real water cannons.

This is KidZania, a multinational chain of family entertainment centers, where kids try out professions that have been downsized, simplified, and made fun. At these soccer field-size franchises in malls from Tokyo to Lisbon, children play at being adults.

via State of Play by Mike Deri Smith – The Morning News.

Welcome To The Future

I’ve been promising this to friends, fans and followers for a while now, but I’m finally ready to reveal this year’s big Digital Cortex project (last year’s was this).

It’s a series of blog posts under the title ‘The Future Of…’ and I’m really excited about it, because as well as spanning some fascinating topics, I’ll also be tapping up several guest bloggers from the Digital Cortex community – and if you’re reading this post, that most definitely includes you!

Lets look at some of the upcoming areas of exploration:

Architecture available
Beauty available
Books/writing taken Lindsey
Cooking taken Tom
Earth taken Richard
Family available
Fashion taken Laura
Film available
Food available
Gaming available
Healthcare available
Hobbies taken Ian
Housing available
Interfaces available
Love taken Lindsey
Mobile taken David
Money available
Music available
Politics taken Ben
Religion available
School available
Social Media taken Matt
Society taken Ben
Sport taken Nils
Theatre available
Travel available
Television available
University available
Web available
Work available
Your Topic Here get in touch

Based on my interactions with many of you, and the sheer breadth of expertise amongst this blog’s readership, I know there is limitless potential to curate a truly great piece of work. Of course, there is plenty of scope to add/modify/remove topics from this list, so drop me a line on the contact page to register interest.

And for those who aren’t looking to contribute, but want to stay in touch as things unfold, here are the usual subscription options:

Web Discoveries for September 22nd

These are my del.icio.us links for September 22nd