T-Mobile attracted a huge 18,000 visitors to the event last night in Trafalgar Square, who were informed of the happening through an integrated twitter, viral seeding, PR and Mobile campaign. Subscribers and visitors to the lifesforsharing YouTube channel were also informed, as were members of existing Facebook fan groups.
Here are my best images taken from the front. There is no denying that this was a highly polished media affair, but it was carried off with enough honesty to create what I think was a truly positive feeling. Even Vernon Kaye was brilliant, and I usually hate him.
Here it goes. The first entry of my grand opus on Augmented Reality, and why I think it will be the most impacting new media form we have had since the rise of the Internet. I will serialise a total of 10,000 words, hyperlinked where appropriate, and with illustrations where possible. The title of this work is as follows:
Assessing an Augmented Future: What is Augmented Reality, What are its Potential Applications in the Entertainment Industry, and What Will its Emergence Mean for the User in Society?
You’ve seen it around the office – someone prints out a marker and everyone huddles around the only computer with a webcam. Anatoly Zenkov has noticed it too, and he wants you to realise that all you’re really looking at is a static 3D image overlaid on a piece of paper. Nothing culture-shifting about that now is there?
Let me be among the first of the dissenters:
There is far more to AR than barcodes and webcams.
There are thousands of helpful & exciting uses for the technology. Think past ‘tethered’ AR experiences and consider what good Mobile AR can do with GPS and with markerless tracking. Endless potential lies that way. I assure you, the future is far brighter than we think.
Where I initially believed that the Advertising and Entertainment industries would drive innovation and push AR into popular consiousness (they are currently doing so), I now believe that good AR (as distinct from any old AR) will be driven by paid applications on next-gen handsets.
I think I’ll serialise posts about the best applications for Augmented Reality over the coming weeks. Why not subscribe now to hear about it first? You know it makes sense.