Tag Archives: mobile campaign
picture-002

@lifes4sharing #trafalgar was awesome

by Tom Saunter on 01. May, 2009 in advertising, image

Wow – the singalong was huge. T-Mobile attracted a huge 18,000 visitors to the event last night in Trafalgar Square, who were informed of the happening through an integrated twitter, viral seeding, PR and Mobile campaign. Subscribers and visitors to the lifesforsharing YouTube channel were also informed, as were members of existing Facebook fan groups. [...]

Permalink to this article • View Comments

T-Mobile’s Next Event – Trafalgar Square

by Tom Saunter on 28. Apr, 2009 in advertising, video

YouTube – T-Mobile’s Next Event – Trafalgar Square: Here’s a teaser for the T-Mobile campaign I’m working on at the moment. It is going to be huge! Please help me pass it along. More details to follow but for an early preview, check out the YouTube channel, Facebook page and Flickr group.

Permalink to this article • View Comments

MediaCom London Taps Eyeblaster and Nokia To Launch a Breakthrough Mobile Ad Campaign

by Tom Saunter on 09. Dec, 2008 in Technology, advertising, mobile

FOR IMMEDIATE RELEASE:

MediaCom London Taps Eyeblaster and Nokia To Launch a Breakthrough Mobile Ad Campaign

Eyeblaster’s Ad Campaign Manager syncs online and mobile channels under one platform

Permalink to this article • View Comments
Mobile Advertising Gets Clever

Mobile Advertising Gets Clever

by Tom Saunter on 03. Dec, 2008 in Technology, advertising, mobile

The premise of online media is that it is fully accountable, a feature  that I’m sure contributes to Digital’s continued growth during the recession.
It means I can track from impression to conversion across hundreds of thousands of users.
It means I can optimise towards my best performing sites to maximise ROI.
It means any number of other benefits, which I’ll come to in a later post (heh).

For a

Permalink to this article • View Comments