Tag Archives: mcluhan
Marshall McLuhan

McLuhan: An Audiovisual Bricolage

by Tom Saunter on 13. Jan, 2010 in academic, video

I’ve been in touch with a really interesting bloke called Richard Altman. He’s what I’d call a Digital Activist – in that his strongly opinionated views challenge normative behaviour, and have the potential to cause others to reconsider that which we take for granted. His area of interest: the Web and it’s governance. I’ll be [...]

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Applying Baudrillard

by Tom Saunter on 27. Jul, 2009 in academic

For Jean Baudrillard (1983), “at any moment in the course of our modernity, a particular arrangement of signifying objects and images conditions the way we see the world” (Clark, 1995). “Each major transformation is accompanied by a feeling of disorientation and discomfort over the loss of the previous ‘reality’. This effects a recourse into the [...]

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Applying McLuhan

by Tom Saunter on 22. Jul, 2009 in academic

I begin with McLuhan, whose Laws of Media or Tetrad offers greater insights for Mobile AR, sustaining and developing upon the arguments developed in my assessment of the interlinking technologies that meet in Mobile AR, whilst also providing the basis to address some of this man’s deeper thoughts. The tetrad can be considered an observation [...]

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Deconstructing AR

by Tom Saunter on 22. Jul, 2009 in academic

The next four entries in my series on AR will assess it’s potential socio-cultural impact, which has now started to begin. We have now reached a depth of analysis that has taken in the historical, economic and technologic paths leading to Mobile AR, but there are greater depths to plunge. From this vantage point, the [...]

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Constructing A Methodology

by Tom Saunter on 22. May, 2009 in academic

Mobile AR is still highly prototypical, and has not received much previous academic attention thus far. A deep analysis of this technology and its implications requires a specially developed methodology, a methodology which acknowledges the pre-release status of the technology, and recognises that Mobile AR represents a fusion of a number of different media technologies. [...]

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