Tag Archives | marketing
Video

Nucleus Medical Media

By Tom Saunter on January 11, 2012 // Science

Nucleus Medical Media’s 2011 3D medical animation demo reel shows surgery, anatomy, mechanism of action (MOA), and physiology produced for medical devices, pharmaceutical companies, biotechnology, marketing agencies, lawyers, and more.

What Nucleus don’t include in their showreel’s YouTube description, but will become apparent, is that they are probably among the finest computer animators working today.

In my view they depict very complicated biomechanical processes so very clearly, and quite beautifully too. Here’s the aforementioned showreel:

My question is, how is it these guys are nailing it so hard?! Are they scientists trained in CAD, or the reverse?

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The Noob Guide To Online Marketing

By Tom Saunter on March 7, 2011 // Sideblog

This infographic is fucking ace - The Noob Guide to Online Marketing

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Marketing Tron

By Tom Saunter on January 4, 2011 // Sideblog

Pretty cool LED ‘Light Sandals’ hat tipped in v. interesting article – Marketing “Tron”

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Twitter A/B Testing Sign-Up Button

By Tom Saunter on April 23, 2010 // Sideblog

Link: DIY Marketing Blog: Twitter A/B testing sign-up button (at least 5 versions)

So it appears Twitter is A/B testing the text of their sign-up button on the twitter.com home page. I can currently find five variations of the sign-up section located on the right-hand side of the page:

4538382787 17e74ae590 o | Twitter A/B Testing Sign Up Button | Digital Cortex

(click to enlarge)

The different texts suggest different approaches to writing…

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Web Discoveries for December 13th

By Tom Saunter on December 13, 2009 // del.icio.us

These are my del.icio.us links for December 13th

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