Tag Archives | magazine

Is Instagram a Good Place for Advertising?

That was the question asked of me by Campaign Magazine recently.

They’ve quoted me a bit differently, and I look like the school bully in the picture they’ve used, but what I actually said is this:

In the past two years we’ve seen a decline in organic reach and engagement rates on Facebook, despite an average 8x uplift on image posts. This has led to many advertisers investing in an image-based content strategy in order to affect this downturn in performance. Contrast this with the astonishing levels of unpaid engagement enjoyed by brands who joined Instagram early, leaving many of those still wedded to paid-for Facebook communities looking forlornly across the void. We welcome Instagram’s announcement of an ad product rollout for the UK, which offers some assurance that brand imagery will reach more of its audience since lost via Facebook.

Here’s the link. What do you lot reckon?

Web Discoveries for September 22nd

These are my del.icio.us links for September 22nd

WIRED Found: The Ultimate Collection

I love WIRED magazine. It has excellent features; interesting contributors; an unpatronising writing style; awesome graphic design; unannoying ads; even the paper it’s printed on is good quality. WIRED is, to many, an opinion leading and culturally significant title both on and offline.
wired logo1 | WIRED Found: The Ultimate Collection | Digital Cortex

It’s future facing attitude really suits my own, so I’ve been reading it regularly for years. Now the UK title is in print, I buy both that and the US version. Ubergeek, aren’t I?

One of my favourite features was always the back page, the ‘Found’ section, which featured potential realities of our future daily lives.
Sadly no longer supported by the magazine, ‘Found’ lives on as an online Photoshop contest, where readers can submit their own images on subjects such as chewing gum and rehab.

I wanted to find the original images though, and I’ve managed to source the earliest online record (Jan ‘04) up to the last published image (Jul ‘08).

So here they are, in reverse chronological order. They are packed with all sorts of detail and easter eggs, so click on them to see the full images:

The Final Found

From WIRED July 2008, predicted for 2018:

found6 | WIRED Found: The Ultimate Collection | Digital Cortex

Wine Spectrometer

From WIRED June 2008, predicted for circa 2020:

found f | WIRED Found: The Ultimate Collection | Digital Cortex

Smithsonian

From WIRED May 2008, predicted for 2096:

found f 001 | WIRED Found: The Ultimate Collection | Digital Cortex

Risk

From WIRED April 2008, predicted for 2027:

found f 002 | WIRED Found: The Ultimate Collection | Digital Cortex

Home Shopping

From WIRED March 2008, predicted for circa 2016:

found f 003 | WIRED Found: The Ultimate Collection | Digital Cortex

Tattoo

From WIRED February 2008, predicted for the near future:

found 001 | WIRED Found: The Ultimate Collection | Digital Cortex

Windshield

From WIRED January 2008, predicted for 2013:

found 005 | WIRED Found: The Ultimate Collection | Digital Cortex

Responsibeer

From WIRED December 2007, predicted for 2012:

found 003 | WIRED Found: The Ultimate Collection | Digital Cortex

Waste Management

From WIRED November 2007, predicted for circa 2025:

found 004 | WIRED Found: The Ultimate Collection | Digital Cortex

Halloween

From WIRED October 2007, predicted for 2015:

found 002 | WIRED Found: The Ultimate Collection | Digital Cortex

Birthday

From WIRED September 2007, predicted for 2079:

found w | WIRED Found: The Ultimate Collection | Digital Cortex

Fruit Stand

From WIRED August 2007, predicted for circa 2020:

found wide | WIRED Found: The Ultimate Collection | Digital Cortex

Comic Book

From WIRED July 2007, predicted for 2021:

found wide 001 | WIRED Found: The Ultimate Collection | Digital Cortex

Fido Fusion

From WIRED June 2007, predicted for 2016:

found 006 | WIRED Found: The Ultimate Collection | Digital Cortex

Reunion

From WIRED May 2007, predicted for 2052:

Bug Spray

From WIRED April 2007, predicted for circa 2050:

found 007 | WIRED Found: The Ultimate Collection | Digital Cortex

Medicine Cabinet

From WIRED March 2007, predicted for 2013:

found 008 | WIRED Found: The Ultimate Collection | Digital Cortex

Speeding Ticket

From WIRED February 2007, predicted for 2054:

found 009 | WIRED Found: The Ultimate Collection | Digital Cortex

Crayons

From WIRED January 2007, predicted for 2013:

found 011 | WIRED Found: The Ultimate Collection | Digital Cortex

Christmas Shopping

From WIRED December 2006, predicted for 2017:

found 010 | WIRED Found: The Ultimate Collection | Digital Cortex

Organ Farming

From WIRED November 2006, predicted for 2015:

found 013 | WIRED Found: The Ultimate Collection | Digital Cortex

Bluetooth

From WIRED October 2006, predicted for 2019:

found 012 | WIRED Found: The Ultimate Collection | Digital Cortex

Report Card

From WIRED September 2006, predicted for 2018:

found 014 | WIRED Found: The Ultimate Collection | Digital Cortex

Diet Cola

From WIRED August 2006, predicted for 2019:

found 015 | WIRED Found: The Ultimate Collection | Digital Cortex

Contact Lens

From WIRED July 2006, predicted for 2020:

found 016 | WIRED Found: The Ultimate Collection | Digital Cortex

Bookstore

From WIRED June 2006, predicted for 2021:

found 018 | WIRED Found: The Ultimate Collection | Digital Cortex

Operation

From WIRED May 2006, predicted for 2027:

found 017 | WIRED Found: The Ultimate Collection | Digital Cortex

Tax Day

From WIRED April 2006, predicted for 2021:

found 019 | WIRED Found: The Ultimate Collection | Digital Cortex

MTA Route Map

From WIRED March 2006, predicted for 2067:

found 021 | WIRED Found: The Ultimate Collection | Digital Cortex

Love Tester

From WIRED February 2006, predicted for 2015:

found 022 | WIRED Found: The Ultimate Collection | Digital Cortex

Mood Ring

From WIRED January 2006, predicted for 2009:

found 020 | WIRED Found: The Ultimate Collection | Digital Cortex

Christmas Morning

From WIRED December 2005, predicted for 2016:

found 023 | WIRED Found: The Ultimate Collection | Digital Cortex

Diaper

From WIRED November 2005, predicted for 2024:

found 024 | WIRED Found: The Ultimate Collection | Digital Cortex

Sharper Image

From WIRED October 2005, predicted for 2012:

found 025 | WIRED Found: The Ultimate Collection | Digital Cortex

Space Elevator

From WIRED September 2005, predicted for 2032:

found 026 | WIRED Found: The Ultimate Collection | Digital Cortex

Crossword

From WIRED August 2005, predicted for 2019:

found 027 | WIRED Found: The Ultimate Collection | Digital Cortex

Nightstand

From WIRED July 2005, predicted for 2017:

found 028 | WIRED Found: The Ultimate Collection | Digital Cortex

Antivirus

From WIRED June 2005, predicted for 2022:

found 030 | WIRED Found: The Ultimate Collection | Digital Cortex

Bumper Sticker

From WIRED May 2005, predicted for 2012:

found 029 | WIRED Found: The Ultimate Collection | Digital Cortex

Horoscope

From WIRED April 2005, predicted for 2056:

found 031 | WIRED Found: The Ultimate Collection | Digital Cortex

Insurance Form

From WIRED March 2005, predicted for 2069:

found 033 | WIRED Found: The Ultimate Collection | Digital Cortex

Taste Tester

From WIRED February 2005, predicted for 2009:

found 032 | WIRED Found: The Ultimate Collection | Digital Cortex

House Call

From WIRED January 2005, predicted for the near future:

found 034 | WIRED Found: The Ultimate Collection | Digital Cortex

Barf Bag

From WIRED December 2004, predicted for 2047:

1212Found800w | WIRED Found: The Ultimate Collection | Digital Cortex

Election Day

From WIRED November 2004, predicted for 2012:

1211Found800w | WIRED Found: The Ultimate Collection | Digital Cortex

Bathroom Vendor

Scanned from WIRED October 2004:

found 10 04 w | WIRED Found: The Ultimate Collection | Digital Cortex

Lost File

Scanned from WIRED September 2004:

found 09 04 w | WIRED Found: The Ultimate Collection | Digital Cortex

Box Set

Scanned from WIRED August 2004:

found 08 04 w | WIRED Found: The Ultimate Collection | Digital Cortex

Power Gym

Scanned from WIRED July 2004:

found 07 04 w | WIRED Found: The Ultimate Collection | Digital Cortex

20 Big Ones

Scanned from WIRED June 2004:

found 06 04 w | WIRED Found: The Ultimate Collection | Digital Cortex

Postcards

Scanned from WIRED May 2004:

found 05 04 w | WIRED Found: The Ultimate Collection | Digital Cortex

Nanobot Inhaler

Scanned from WIRED April 2004:

found 04 04 w | WIRED Found: The Ultimate Collection | Digital Cortex

Bulletproof Fashion

Scanned from WIRED March 2004:

found 03 04 w | WIRED Found: The Ultimate Collection | Digital Cortex

Chococeuticals

Scanned from WIRED February 2004:

found 02 04 w | WIRED Found: The Ultimate Collection | Digital Cortex

Mood Machine

Scanned from WIRED January 2004:

found 01 04 w | WIRED Found: The Ultimate Collection | Digital Cortex

Thanks to Rhaomi for the brilliant Metafilter article Artifacts from the Future, and to Stuart Candy for his scans that complete the collection, found here on his site.

Any I’ve missed? Let me know!