A New Kind of Business Card

Question: How do you share that great idea of yours while keeping your intellectual property secure? Answer: You use a non-disclosure agreement.

Beer: tool of the trade

But NDAs are way too formal for the modern entrepreneur, who is more likely to meet a potential partner or investor at a conference, in a coffee shop, or over a beer than arrange to meet at the lawyers.

In an informal situation, the most common business exchange is probably handing someone your business card. I’ve been thinking about this, so in the spirit of sharing ideas, here’s what I’ve come up with:

What if your business card could unlock new conversations?

On the understanding that a signed non-disclosure agreement allows for a far smoother flow of communication in the exchange of business ideas, my business card design offers the ability to turn a casual conversation into a pitch scenario, but without the formality.

Take a look at this mockup I created for MOO Cards, who sadly weren’t interested in the exclusive ownership rights!

Click the image to see in fullscreen

My design is a perforated piece of card designed to be ripped in half:

  • One half lists the usual business card details
  • One half has space for a signature against the statement:
    “I hereby agree to treat your idea as confidential in a bond of trust”
    (or whatever)

Each party keeps one half of the card in this interactive business exchange. Not legally airtight, of course, but still an innovative means of quickly forming trust with a potential partner.

So then, anyone out there want to help turn this design into a reality?

Wipeout Reimagined with Quantum Levitation

You might have heard of quantum levitation, AKA the Meissner effect, flux pinning or superconducting magnetic levitation. But if you haven’t had the pleasure, then here’s what the fuss is all about:

When those two magnets are placed on the track and sent swirling in different directions, don’t you wish you could have a go yourself? Just me? I suppose I do bloody love magnets. But I’m not alone in this, however…

Wipeout Cover

A team from the ‘Japan Institute of Science and Technology’ (JIST) have sought to create a table-top game using the principles of quantum levitation at it’s core. Their inspiration? The classic racer wipE’out” on PlayStation.

Although there is some skepticism as to the authenticity of this work (there is no JIST and their video looks too smooth) the proof of concept alone is very cool, and obviously a lot of work has been put into this very clever fake. Take a look for yourself:

Strategy Bot: An Experiment in Social A.I.

In this post I’ll introduce you to my new pet project: an experiment in Twitter automation. The Strategy Bot (pictured) is ‘programmed’ to select & retweet key digital media resources, case studies or news items that provoke a higher understanding of the formation of good digital strategy.

Strategy Bot
He thinks, therefore he tweets.

Some context… I will typically have the odd side project on the go at any one time. Recent examples have included:

  • Recategorising all my RSS feeds for mobile, web & iPad
  • Linking up Instapaper / ReaditLater / Pinboard & Twitter
  • Testing Facebook ads to see if I can drive Twitter followers
  • Playing with XFBML, the new Follow button and Google +1
  • Sketching people’s Twitter avatars with my new stylus

All of the above would be worthy of a blog post, and that might happen for a couple of them, but there’s been one project I’ve been thinking about for a while that I reckon just needs to be shared, because, dear reader, I need your help!

I’ve been interested in getting the most out of Twitter for a while, and I’ve been certain there is some utility among the network’s parasites: the lowly twitterbot. I’d love to perform an autopsy on one to see how they really work, as there are some excellent cases of these automata being actually quite useful or cool. For example:

  • Spotibot – @replies suggested music based on your requests
  • Wikipediabot – random links to Wikipedia pages every hour
  • Easy Joke – RT’s with “that’s what she said” on certain phrases

There are loads more listed on the Twitter Fan Wiki, and of course there are millions of spambots that behave in similar ways. But I wanted to make something that would be primarily useful to me, and that others might enjoy too.

The idea arose from the need to detect, share and archive truly excellent links, without cluttering my personal Twitter feed. Did you know you can automatically add Twitter links to Pinboard for archiving? It’s a bloody useful way to passively log the stuff that’s held your attention. And did you know you can create a self-hosted archive of all your tweets? I use Tweetnest to this end, where I’ve been logging my personal tweets here. Try searching for something!

Mr. Strategy Bot is just another way to add useful stuff to my own personal content library. But throughout the course of his life, I’d like him to be useful to everyone. Or at least, everyone that works in digital media (you gotta have a niche). So how should I automate him to this end?

In my attempts to pin down what makes these robots work, I found a number of approaches, typically making use of Twitterfeed (a pretty blunt RSS syndication tool) or the Twitter API (way over my head). I needed something that would let me ‘scrape’ the top links from a list of Twitter users, and automatically RT the top five links.

I have totally failed in my attempts, even after a whole evening spent in the depths of Yahoo! Pipes. For now, I’ve had to settle on the manual way. Yep, I’m manually RT’ing the links until I find a better solution, five a day, with a bit of prose each time to help round out his character.

I will continue to research means of automating his behaviour, as I think the idea of one’s own personal virtual pet social robot is a really powerful idea. Wouldn’t you agree?

[box]Please leave a comment if you can help create virtual life! Let’s give this guy his own A.I. existence out in the digital ether.[/box]

In the meantime, you should follow him on Twitter here.
He’s programmed to follow back!

30 Day Song Challenge – Week Five

Day 21: a song that you listen to when you’re happy

Groove Armada ft. Will Young – History

You’ve got to love that eighties electro-vibe. GA are one of my favourites, too.

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Day 22: a song that you listen to when you’re sad

Zero 7 – Look Up

This track starts you in one place, and ends up sorting you RIGHT out! Top marks.

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Day 23: a song that you want to play at your wedding

Florence & The Machine – You Got The Love (The xx Remix)

Maybe not first dance material, but it’d sound great playing in the background somewhere.

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Day 24: a song that you want to play at your funeral

Schmoov – Destination

Think it makes sense to have some deep house – no lyrics, just let people think for themselves.

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Day 25: a song that makes you laugh

Gorillaz ft. De La Soul – Feel Good Inc

Despite being one of my most-played artists, when I think of them being imagined into existence I have to smile at their genius.

30 Day Song Challenge – Week Four

Day 16: a song that you used to love but now hate

Jazzanova – I Can See

Hate is a strong word, but this is definitely far less cool than it sounded on all those Gilles Peterson podcasts.

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Day 17: a song that you hear often on the radio

Adele – Someone Like You

Sure, this gets a lot of airtime, but it is bloody good, isn’t it?!

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Day 18: a song that you wish you heard on the radio

Little Dragon – My Step

Possibly the best chorus of 2010. I’m addicted to this song.

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Day 19: a song from your favorite album

Air – La Femme D’Argent

Moon Safari is such an incredible and timeless album.

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Day 20: a song that you listen to when you’re angry

Landau Orchestra – Conceptions (4Hero Cover)

The right amount of thump to bring any angry person back to normality.