Is Instagram a Good Place for Advertising?

That was the question asked of me by Campaign Magazine recently. They’ve quoted me a bit differently, and I look like the school bully in the picture they’ve used, but what I actually said is this: In the past two years we’ve seen a decline in organic reach and engagement rates on Facebook, despite an average 8x uplift on image posts. This has … Read More

50 Years of the LED

Today is the 50th birthday of the first practical LED, an invention built on an understanding that has transformed our lives: enabling cheap, mass-produced and very hardy display and lighting technologies. A while back, GE produced a great piece of branded content featuring its inventor, Prof. Nick Holonyak, where he offers some insight into the moment that his light emitting … Read More

MIT Propose A Digital Cloud for London

London invited the world to build them an addition to their skyline, in time for the Olympics in 2012. Their request has been answered by researchers from MIT. Here are some details of their brave response: The structure, dubbed “the Cloud”, would consist of two 400-foot towers and a number of interconnected, LED-filled bubbles, including an observation deck and a … Read More