Tag Archives | LED

Is Instagram a Good Place for Advertising?

That was the question asked of me by Campaign Magazine recently.

They’ve quoted me a bit differently, and I look like the school bully in the picture they’ve used, but what I actually said is this:

In the past two years we’ve seen a decline in organic reach and engagement rates on Facebook, despite an average 8x uplift on image posts. This has led to many advertisers investing in an image-based content strategy in order to affect this downturn in performance. Contrast this with the astonishing levels of unpaid engagement enjoyed by brands who joined Instagram early, leaving many of those still wedded to paid-for Facebook communities looking forlornly across the void. We welcome Instagram’s announcement of an ad product rollout for the UK, which offers some assurance that brand imagery will reach more of its audience since lost via Facebook.

Here’s the link. What do you lot reckon?

50 Years of the LED

Today is the 50th birthday of the first practical LED, an invention built on an understanding that has transformed our lives: enabling cheap, mass-produced and very hardy display and lighting technologies.

A while back, GE produced a great piece of branded content featuring its inventor, Prof. Nick Holonyak, where he offers some insight into the moment that his light emitting diodes were first conceived:

He leaves us with the advice to “Learn more, do more, build more, reveal more”, which doesn’t take a physicist to know is just brilliant advice for life, for ‘inventors’ of all kinds.

“And you know what? This isn’t the end!”

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The 20 Best Cartoons of the 90′s

8. Ren and Stimpy Production Period: 1991-1996, later 2003 Ren and Stimpy, a dog/cat pair, were one of the most neurotic duo’s to hit television in the 90’s. When the show first started, it was described as frightening and often violent, which paired with the slow production schedule, caused the shows first director to be fired. When the show came back in 1993, it was re-formatted to suit the masses, and eventually led to four years of success for the show. The duo returned to television briefly in 2003, only to be removed once it began delving into plot-lines that were considered “too adult” for television. (via The 20 Best Cartoons Of The 90’s)

MIT Propose A Digital Cloud for London

London invited the world to build them an addition to their skyline, in time for the Olympics in 2012. Their request has been answered by researchers from MIT. Here are some details of their brave response:

The structure, dubbed “the Cloud”, would consist of two 400-foot towers and a number of interconnected, LED-filled bubbles, including an observation deck and a series of digital displays relaying statistical information from the Olympics.

A clean-powered entity, solar panels would provide much of the power needed. It is proposed that other running costs would be covered by its visitors – invited to ‘sponsor’ an LED.

A quote from their website offers some insight into their mission statement:

The Cloud addresses our twin attention spans of the short-term desire for information and stimulation, and our growing longer-term consciousness about our impact on the future, and our productive role within a larger harmonious ecology. It provides two resources – energy and data – harvesting both the natural ecosystem and humanity’s complementary cyber-sphere, fusing the two.

Further technical details below, for those interested:

TheCLOUD Project