Here it goes. The first entry of my grand opus on Augmented Reality, and why I think it will be the most impacting new media form we have had since the rise of the Internet. I will serialise a total of 10,000 words, hyperlinked where appropriate, and with illustrations where possible. The title of this work is as follows:
Assessing an Augmented Future: What is Augmented Reality, What are its Potential Applications in the Entertainment Industry, and What Will its Emergence Mean for the User in Society?
Very exciting semantic technology for Firefox, that susses out what you are trying to do, and does it for you!
The below video, though highly stylised, is a great indication of our next steps towards Web 3.0, and onwards towards ubiquitous computing in the academic sense, that of interrelating processor-equipped devices/clothing/pens/kitchens etc that share and translate information to improve or simplify our lives.
We’ll need years of research to teach your jacket to stream your favourite album when it notices you’ve been sad lately, but Mozilla have at least made small steps towards mind/machine connectedness by removing a few of those quirks from the internet’s core product – email.
There is also a YouTube “press release” of their announcement here:
And an example of how the in-game ads might look here:
And finally, an article from CasualGaming.biz who broke the story last Friday:
Google unveils its game plan
Oct 8th 2008 at 13:54 by Michael French:
Web giant Google has finally unveiled its long-awaited bid to enter the in-game advertising sector, revealing it is putting a big focus of the strategy on casual games.
In a post on the blog for the firm’s web advertising team Adsense, Google reps said that it is targeting web games in the first instance:
“Do you develop or publish web-based games? If so, you’re contributing to a growing trend – according to comScore, over 25% of Internet users play online games every week, which is over 200 million users worldwide. As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue,” the sales pitch reads.
“You’ll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you’ll also see contextually targeted text and image ads based on content and demographic information. In addition, you’ll be able to control the ads you see on your pages using our filtering options.”
Google has opened a beta for the service, which is open to publishers with predominantly (over 80 per cent) traffic from the UK or US.
Demonstration videos for the service make reference to a wide variety of games – although both open with footage from Playfish’s Facebook Word Challenge game.
“We’ve built ad technology for games played within a user’s browser, and now we’re looking to expand our publisher network,” the company said.
Google has partnered with Mochi Media and its MochiAds network to add inventory to its available advertising slots.
Jameson Hsu, CEO of Mochi Media commented: “Google AdSense for Games will be able to offer a wide reach for its advertisers, and Mochi Media can better monetize international traffic for our developers and publishers.”
The news comes just hours after the company revealed its YouTube video service would start offering online sales of games as well via links from its relevant videos to online stores such as Amazon and iTunes.