Audi in Trafalgar Square

The London Design Festival has commissioned Clemens Weisshaar and Reed Kram to design this year’s Trafalgar Square installation. The installation titled OUTRACE consists of an immense mechanical octopus assembled from six industrial robotic arms on loan from Audi’s production line. Custom software developed by the designers will allow members of the public to temporarily take over the installation and render text input as light traces drawn by the synchronized mechanical tentacles. The resulting light paintings will be recorded using specialized high definition video equipment and published online.

New Interactive Augmented Reality Experience by T-Immersion

Total Immersion have launched a new kind of interactive attraction using mobility and augmented reality. This new attraction developed in cooperation with Hanwa Co. (Japan) is a state of the art walk through where guests are swept into an experience merging videogame and real live adventure:

Before entering in the attraction, guests are equipped with a backpack and a video gun (with an infrared camera, one LCD display and a trigger). Guests have to use the video gun to progress inside the horror house and find ghosts. As soon as the ghost is found, guests have to shoot it to collect points and succeed their mission.

T-Immersion are using AR really effectively in this instance, in what I think is a quite impressive videogame-like scenario. This is a departure for T-Immersion, who have formerly been focused on installation-based & and webcam-based AR.

Does this give anyone any good ideas for other, more meaningful AR interactions? Let me know in the comments.