@lifes4sharing #trafalgar was awesome

Wow – the singalong was huge.

T-Mobile attracted a huge 18,000 visitors to the event last night in Trafalgar Square, who were informed of the happening through an integrated twitter, viral seeding, PR and Mobile campaign. Subscribers and visitors to the lifesforsharing YouTube channel were also informed, as were members of existing Facebook fan groups.

Here are my best images taken from the front. There is no denying that this was a highly polished media affair, but it was carried off with enough honesty to create what I think was a truly positive feeling. Even Vernon Kaye was brilliant, and I usually hate him.

picture-002picture-001

An Opus to AR – It Begins

Here it goes. The first entry of my grand opus on Augmented Reality, and why I think it will be the most impacting new media form we have had since the rise of the Internet. I will serialise a total of 10,000 words, hyperlinked where appropriate, and with illustrations where possible. The title of this work is as follows:

Assessing an Augmented Future: What is Augmented Reality, What are its Potential Applications in the Entertainment Industry, and What Will its Emergence Mean for the User in Society?

Series Order:

  1. Contents
  2. Abstract
  3. Introduction
  4. What is AR and what is it capable of?
  5. Gameware: A Case Study in AR Development
  6. Constructing a methodology
  7. Reverse Engineering: Locating AR within its wider context
    1. Virtual Reality
    2. The Internet
    3. Mobile Telephone
    4. Summary
  8. Deconstructing AR: assessing it’s socio-cultural impact
    1. Applying McLuhan
    2. Applying Baudrillard
    3. Applying Benjamin
  9. Conclusion
  10. Bibliography
    1. References
    2. Further Reading

Please stick with me, I plan to release each element over a the next few weeks beginning today with Part 2, my research abstract. Grab an RSS feed and please chip in with your contributions.

Web Discoveries for March 23rd

These are my del.icio.us links for March 23rd

  • Blog Marketing and Blog Ads : SocialSpark
    Very compelling idea – crowdsourced social media advertising where advertisers connect directly with bloggers through a brief. Set wordcounts and offer creative assets, plus a small fee. Will research further.
  • Make Something Cool Every Day 2009 on the Behance Network
    An artist has made these really great images, posted them on Behance & Flickr. Wonder if there’s scope to work something like this into a long-term campaign? Hmm…
  • SoundCloud > Jazzanova Remix
    Very cool competition site that visualises both the waveform of a UGC remix, as well as user annotations along its timeline. Worth a good hour of browsing when I have time.
  • Soft Drink Generator
    Create a new line in soft drinks with this online tool – results look really effective!
  • Twitter ‎(Social Brand Index)‎
    The largest directory of Brands that Tweet that I’ve found so far. Let’s hope it gets encyclopaedic, and saves everyone time. Where’s the Wiki?

Pixar – Up

New feature film from Pixar is announced –

As always the trailer looks gorgeous, but I can’t help but feel that since Disney bought Pixar some of the magic has been lost.
This looks like a really fun kids film, but I see none of the clever humour or subtle tones of their past successes.  Wall-E was a particular favourite of mine in 2008.

What really strikes me though is those balloons. Just like the PS2 / PS3 demonstrations of rendering power (video here) using rubber ducks, I can easily believe that some animator just said “we can make thousands of helium balloons look really cool, really easily”, and a plotline was born.

Technology should be applied to showcase great content, not to drive the content’s existence in the first place.

Come on Pixar, release a new trailer and blow my mind!

***EDIT***

Just found this image, which to be fair sums up Pixar pretty well  I thought:

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