Chris Sims from Invincible Super-Blog takes a look at the Facebook feeds of our favorite heroes, which I thought some of you might like: Well I thought it was cool, anyway…!
The Subscription Options Plugin
by Tom Saunter on 30. May, 2009 in Web
My aim is to make my views on Digital Media, Branding and Emergent Technologies as accessible as possible not only to industry types, but to the blog-scouring early-adopting masses. My ongoing series on Augmented Reality has been relatively successful in boosting both the visitation and the subscribership of this blog. Aside from the content I’ve [...]
What is AR and What is it Capable Of?
by Tom Saunter on 05. May, 2009 in academic
Presently, most AR research is concerned with live video imagery and it’s processing, which allows the addition of live-rendered 3D digital images. This new augmented reality is viewable through a suitably equipped device, which incorporates a camera, a screen and a CPU capable of running specially developed software. This software is written by specialist software [...]
Wrigley to Launch New 5 Gum in UK
by Tom Saunter on 04. May, 2009 in brands, packaging
A new gum brand is about to hit the shelves. 5 Gum is designed to ‘stimulate the senses’ and it’s one of the most exciting new brands of the year. I was lucky enough to get hold of a sample set: The marketing lifecycle is about to kick off here in the UK with a [...]
Introduction
by Tom Saunter on 02. May, 2009 in academic
Augmented Reality (AR) is a theme of computer research which deals with a combination of real world and computer generated data. AR is just one version of a Mixed Reality (MR) technology, where digital and real elements are mixed to create meaning. In essence AR is any live image that has an overlay of information [...]
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