Nucleus Medical Media’s 2011 3D medical animation demo reel shows surgery, anatomy, mechanism of action (MOA), and physiology produced for medical devices, pharmaceutical companies, biotechnology, marketing agencies, lawyers, and more.
What Nucleus don’t include in their showreel’s YouTube description, but will become apparent, is that they are probably among the finest computer animators working today.
In my view they depict very complicated biomechanical processes so very clearly, and quite beautifully too. Here’s the aforementioned showreel:
My question is, how is it these guys are nailing it so hard?! Are they scientists trained in CAD, or the reverse?
As leaders in computer animation, in terms of box-office takings, technical prowess and industry awards, it’s easy to forget that Pixar’s roots are in traditional animation: the frame by frame progression of a set of still images at speeds that trick the eye into perceiving a single moving image.
But in the Age of Mechanical Reproduction, it’s hard to explain the essentials of what Pixar really do without spoiling some of the magic: as any Behind the Scenes DVD extra will show you, it’s a probably a bunch of sweaty animators slaving over their Wacom tablets for months on end.
a traditional zoetrope
So when Disney sought to showcase their acquisition (they bought Pixar back in 2006) in a couple of their resorts, they tasked Pixar with a demonstrating how animation works in a way that keeps the magic in.
What they came up with – a modern re-imagining of the zoetrope – is something to truly surprise and delight.
Take a look at this:
Lovely, isn’t it?
What caught my attention is the point animator Warren Trezevant makes:
It’s the clearest explanation of animation, because you get to see every frame of animation before your current frame [...] and every frame of animation after it. Here you have the opportunity to see the tricks the animators use to make things move.
Dr. Manhattan
Thinking more deeply on this, one could consider the zoetrope’s design as illustrative of one other concept: four dimensional perception.
Unlike traditional screen-based animation, the zoetrope lends observers the ability to see ‘through time’. One can rewind or fast-forward through frames with a slight adjustment in perspective, much like Watchmen’s Dr. Manhattan.
This recalls an essay I wrote applying McLuhanism to comic books, which talks around the medium’s unique ability to force a sort of cognitive leap between the panels of a page (despite speeds far lower than 30 fps).
In comics, the reader’s mind fills in the blanks, making it probably the most effective animator of all. And now that Disney owns Marvel too, perhaps we’ll see more examples of Disney playing around in the fourth dimension.
Coming Soon: 3D computing. Well, it makes sense, doesn’t it?
image credit: http://goo.gl/98PXI
My claim is that 3D is the next step in object-oriented user interface (OOUI), which is the way most of us interact with computers after someone (at Apple, I think) had idea that we’d store ‘documents’ in ‘folders’ rather than access them via a command line. Ever since, we’ve been using ‘object-oriented’ analogies to interact with our machines.
Now is the age of 3D screen technologies, with Hollywood fighting back from piracy with a new golden age for cinema, Samsung outperforming Sony to becoming the number one manufacturer of 3D TVs, and the Nintendo 3DS making use of prismatic 3D in it’s menus, and of course in-game (think I might be buying Ocarina again soon). Not to mention Microsoft’s Kinect, which changes the way we interact in the three dimensions of physical, as opposed to virtual space.
But before all of this, there were innovators trying to make 3D compliant with everyday use, such as TATMobile who, without the power to print prismatic screens, force a behaviour change through the use of 3D glasses, or sell expensive stereoscopic 3D projectors, had come up with a pretty cool lo-fi solution:
The video above demonstrates the use of a front-facing camera on one’s mobile phone to track the location of your eyes, augmenting what’s onscreen, allowing you to see ‘behind’ icons or onto different screens by peering around. Hopefully you can imagine how a 3D screen might alter the way you interact with your device, so it’s no wonder they were bought by RIM and are now developing UI for BlackBerry.
While we’re at it, also check out the work of Bumptop (sadly now defunct), Johnny Lee‘s Wii hacks, and even YouTube‘s foray into 3D video.
Another lo-fi solution to making 3D useful comes from Mozilla, outlined in this fascinating article. Their technology, called Tilt, is not a way to physically see in 3D (it’s just software at this point), but certainly nods towards the future 3D stereoscopy web content. You can test Mozilla’s Tilt plugin in Firefox with their beta plugin at that link, but here’s a demo:
All we need now is for computer, laptop, tablet & mobile screens to become 3D-enabled, and for vast swathes of web designers to optimise their sites for WebGL, and suddenly those social buttons become a bit more clickable.
