Tag Archives | campaign

@lifes4sharing #trafalgar was awesome

By Tom Saunter on May 1, 2009 // advertising

Wow – the singalong was huge.

T-Mobile attracted a huge 18,000 visitors to the event last night in Trafalgar Square, who were informed of the happening through an integrated twitter, viral seeding, PR and Mobile campaign. Subscribers and visitors to the lifesforsharing YouTube channel were also informed, as were members of existing Facebook fan groups.

Here are my best images taken from the front. There is no denying that this was a highly polished media affair, but it was carried off with enough honesty to create what I think was a truly positive feeling. Even Vernon Kaye was brilliant, and I usually hate him.

picture 002 1024x768 | @lifes4sharing #trafalgar was awesome | Digital Cortexpicture 001 1024x768 | @lifes4sharing #trafalgar was awesome | Digital Cortex

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T-Mobile’s Next Event – Trafalgar Square

By Tom Saunter on April 28, 2009 // advertising

YouTube – T-Mobile’s Next Event – Trafalgar Square:

Here’s a teaser for the T-Mobile campaign I’m working on at the moment.
It is going to be huge! Please help me pass it along.

More details to follow but for an early preview, check out the YouTube channel, Facebook page and Flickr group.

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Web Discoveries for March 23rd

By Tom Saunter on March 23, 2009 // del.icio.us

These are my del.icio.us links for March 23rd

  • Blog Marketing and Blog Ads : SocialSpark -
    Very compelling idea – crowdsourced social media advertising where advertisers connect directly with bloggers through a brief. Set wordcounts and offer creative assets, plus a small fee. Will research further.
  • Make Something Cool Every Day 2009 on the Behance Network -
    An artist has made these really great images, posted them on Behance & Flickr. Wonder if there’s scope to work something like this into a long-term campaign? Hmm…
  • SoundCloud > Jazzanova Remix -
    Very cool competition site that visualises both the waveform of a UGC remix, as well as user annotations along its timeline. Worth a good hour of browsing when I have time.
  • Soft Drink Generator -
    Create a new line in soft drinks with this online tool – results look really effective!
  • Twitter ‎(Social Brand Index)‎ -
    The largest directory of Brands that Tweet that I’ve found so far. Let’s hope it gets encyclopaedic, and saves everyone time. Where’s the Wiki?
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Web Discoveries for January 19th

By Tom Saunter on January 19, 2009 // del.icio.us

These are my del.icio.us links for January 19th

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Web Discoveries for December 4th

By Tom Saunter on December 4, 2008 // del.icio.us

These are my del.icio.us links for December 4th

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