In summary, Mobile AR has many paths leading to it. It is this convergence of various paths that makes a true historical appraisal of this technology difficult to achieve. However, I have highlighted facets of its contributing technologies that assist in the developing picture of the implications that Mobile AR has in store. A hybridisation [...]
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What is AR and What is it Capable Of?
Presently, most AR research is concerned with live video imagery and it’s processing, which allows the addition of live-rendered 3D digital images. This new augmented reality is viewable through a suitably equipped device, which incorporates a camera, a screen and a CPU capable of running specially developed software. This software is written by specialist software [...]
Wrigley to Launch New 5 Gum in UK
A new gum brand is about to hit the shelves. 5 Gum is designed to ‘stimulate the senses’ and it’s one of the most exciting new brands of the year. I was lucky enough to get hold of a sample set: The marketing lifecycle is about to kick off here in the UK with a [...]
Daft Punk – Pop Oracles?
As you’ll see from my Last.fm profile, I’ve been listening to a lot of Daft Punk lately. For those who haven’t heard their stuff, this track in particular is the one I think best sums them up: Technologic (The State Remix) by statemusic [/caption] Buy it, use it, break it, fix it, Trash it, change [...]
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