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Summary So Far

by Tom Saunter on 02. Jul, 2009 in academic

In summary, Mobile AR has many paths leading to it. It is this convergence of various paths that makes a true historical appraisal of this technology difficult to achieve. However, I have highlighted facets of its contributing technologies that assist in the developing picture of the implications that Mobile AR has in store. A hybridisation [...]

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The Internet

by Tom Saunter on 07. Jun, 2009 in academic

The Internet, or specifically the World Wide Web, requires a limited virtuality in order to do its job. The shallow immersion offered to us by our computer screens actually serves our needs very well, since the Internet’s role in our lives is to connect, store and present information in accessible, searchable, scannable, and consistent form [...]

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Where is freedimensional?

by Tom Saunter on 03. Jun, 2009 in advertising, mobile

You’ve probably read about Google Latitude, and maybe even used it yourself. I’ve been using it mostly without meaning to, because I activated the service on my N95′s Google Maps and the bloody thing never turns off. Here’s where I am right now: Locative technologies are a growing area of interest for me. I believe [...]

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bamzooki

Gameware: A Case-Study in AR Development

by Tom Saunter on 10. May, 2009 in academic

I have been aided in this series by a connection with Gameware Development Limited, a Cambridge-based commercial enterprise working in the entertainment industry. Gameware was formed in May 2003 from Creature Labs Ltd, developing for the PC games market which produced the market leading game in Artificial Intelligence (AI), Creatures. When Gameware was formed, a [...]

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Wrigley to Launch New 5 Gum in UK

Wrigley to Launch New 5 Gum in UK

by Tom Saunter on 04. May, 2009 in brands, packaging

A new gum brand is about to hit the shelves. 5 Gum is designed to ‘stimulate the senses’ and it’s one of the most exciting new brands of the year. I was lucky enough to get hold of a sample set: The marketing lifecycle is about to kick off here in the UK with a [...]

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