Total Immersion have launched a new kind of interactive attraction using mobility and augmented reality. This new attraction developed in cooperation with Hanwa Co. (Japan) is a state of the art walk through where guests are swept into an experience merging videogame and real live adventure:
Before entering in the attraction, guests are equipped with a backpack and a video gun (with an infrared camera, one LCD display and a trigger). Guests have to use the video gun to progress inside the horror house and find ghosts. As soon as the ghost is found, guests have to shoot it to collect points and succeed their mission.
T-Immersion are using AR really effectively in this instance, in what I think is a quite impressive videogame-like scenario. This is a departure for T-Immersion, who have formerly been focused on installation-based & and webcam-based AR.
Does this give anyone any good ideas for other, more meaningful AR interactions? Let me know in the comments.
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Web Discoveries for December 13th
These are my del.icio.us links for December 13th
A well-produced blog administered by my younger sister Laura, soon to be an intern at Vogue.
The Pew Research Center begin a yearlong series of original reports that explore the behaviors, values and opinions of today's teens and twenty-somethings.
Meant to be funny, but there's actually some useful stuff here!
Some great advice for noobs and pros alike.
Great for clients looking to break into Twitter – very concise info.