Pixar – Up

By Tom Saunter | Published: March 18, 2009

New feature film from Pixar is announced -

As always the trailer looks gorgeous, but I can’t help but feel that since Disney bought Pixar some of the magic has been lost.
This looks like a really fun kids film, but I see none of the clever humour or subtle tones of their past successes.  Wall-E was a particular favourite of mine in 2008.

What really strikes me though is those balloons. Just like the PS2 / PS3 demonstrations of rendering power (video here) using rubber ducks, I can easily believe that some animator just said “we can make thousands of helium balloons look really cool, really easily”, and a plotline was born.

Technology should be applied to showcase great content, not to drive the content’s existence in the first place.

Come on Pixar, release a new trailer and blow my mind!

***EDIT***

Just found this image, which to be fair sums up Pixar pretty well  I thought:

pixarvsdreamworks[1]

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  • it appears people dont know what to expect with this new movie.
  • No they do not. Perhaps because Pixar are doing a rubbish job of creating excitement for it. Liked your blog by the way - I've subscribed.
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