Pixar – Up

By Tom Saunter on March 18, 2009 // film

New feature film from Pixar is announced -

uphome | Pixar Up | Digital Cortex

As always the trailer looks gorgeous, but I can’t help but feel that since Disney bought Pixar some of the magic has been lost.
This looks like a really fun kids film, but I see none of the clever humour or subtle tones of their past successes.  Wall-E was a particular favourite of mine in 2008.

What really strikes me though is those balloons. Just like the PS2 / PS3 demonstrations of rendering power (video here) using rubber ducks, I can easily believe that some animator just said “we can make thousands of helium balloons look really cool, really easily”, and a plotline was born.

Technology should be applied to showcase great content, not to drive the content’s existence in the first place.

Come on Pixar, release a new trailer and blow my mind!

***EDIT***

Just found this image, which to be fair sums up Pixar pretty well  I thought:

pixarvsdreamworks1 | Pixar Up | Digital Cortex

About Tom Saunter

I like to think about the media, technology, pop-culture & the future. When not blogging, I tweet @freedimensional & work @MediaComUK. Feel free to visit my Personal Bio to learn more about me.

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  • http://wiseflickguy.blogspot.com/ wiseflick guy

    it appears people dont know what to expect with this new movie.

    • http://digitalcortex.net/ Tom Saunter

      No they do not. Perhaps because Pixar are doing a rubbish job of creating excitement for it. Liked your blog by the way – I’ve subscribed.

  • http://wiseflickguy.blogspot.com wiseflick guy

    it appears people dont know what to expect with this new movie.

    • http://digitalcortex.net freedimensional

      No they do not. Perhaps because Pixar are doing a rubbish job of creating excitement for it. Liked your blog by the way – I’ve subscribed.