Pixar – Up

New feature film from Pixar is announced –

As always the trailer looks gorgeous, but I can’t help but feel that since Disney bought Pixar some of the magic has been lost.
This looks like a really fun kids film, but I see none of the clever humour or subtle tones of their past successes.  Wall-E was a particular favourite of mine in 2008.

What really strikes me though is those balloons. Just like the PS2 / PS3 demonstrations of rendering power (video here) using rubber ducks, I can easily believe that some animator just said “we can make thousands of helium balloons look really cool, really easily”, and a plotline was born.

Technology should be applied to showcase great content, not to drive the content’s existence in the first place.

Come on Pixar, release a new trailer and blow my mind!

***EDIT***

Just found this image, which to be fair sums up Pixar pretty well  I thought:

pixarvsdreamworks[1]

Published by

Tom Saunter

Brixton-based ad man, night person, scorpio, other things. Big fan of chilli sauce, comic books, house music & smart people.

  • it appears people dont know what to expect with this new movie.

    • No they do not. Perhaps because Pixar are doing a rubbish job of creating excitement for it. Liked your blog by the way – I’ve subscribed.

  • it appears people dont know what to expect with this new movie.

    • No they do not. Perhaps because Pixar are doing a rubbish job of creating excitement for it. Liked your blog by the way – I’ve subscribed.