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ARRR! Augmented Reality Pirates!

by Tom Saunter on 14. Jul, 2010 in gaming, mobile

Cambridge-based Augmented Reality specialists Optricks Media have just released their newest creation: AR! Pirates. It’s a swashbuckling shoot-em-up game for Symbian devices (Nokia, Samsung, Sony Ericsson) that uses a really unique marker-based mechanic: the coins in your pocket! In AR mode, three coins laid out in a triangle become a desert island, and the surface [...]

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Experts Predict The Next Decade In Mobile

by Tom Saunter on 11. Jan, 2010 in mobile, the future

Rudy de Waele has been a busy man. He’s curated 37 of the world’s most notable voices from Mobile & Academia for inclusion in his Mobile Trends 2020 slide deck – a collection of thoughts on where we’ll all be this time next decade: “I asked some of my personal heroes in mobile to write [...]

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Layar – A Press Release

by Tom Saunter on 16. Jun, 2009 in mobile, re-blog

Press Release: The first Mobile Augmented Reality browser premiers in the Netherlands. June 16th, 2009 Five Dutch content providers to participate in the worlds first AR browser. AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) [...]

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Where is freedimensional?

by Tom Saunter on 03. Jun, 2009 in advertising, mobile

You’ve probably read about Google Latitude, and maybe even used it yourself. I’ve been using it mostly without meaning to, because I activated the service on my N95′s Google Maps and the bloody thing never turns off. Here’s where I am right now: Locative technologies are a growing area of interest for me. I believe [...]

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MediaCom London Taps Eyeblaster and Nokia To Launch a Breakthrough Mobile Ad Campaign

by Tom Saunter on 09. Dec, 2008 in Technology, advertising, mobile

FOR IMMEDIATE RELEASE:

MediaCom London Taps Eyeblaster and Nokia To Launch a Breakthrough Mobile Ad Campaign

Eyeblaster’s Ad Campaign Manager syncs online and mobile channels under one platform

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