About The Author

I look like this.

My name is Tom Saunter, AKA freedimensional.

I’m a London-based Content Planner at MediaCom, where I help global brands like GSK, Volkswagen, LVMH, Universal and Wrigley to develop and distribute branded content. It’s a form of advertising that rewards consumers with interesting, useful or entertaining content in return for their attention.

I’m chiefly focused on getting the most from digital content, particularly in the social media space, but I work across a variety of channels such as mobile, gaming, retail, and more. It’s a sort of quasi-strategic-creative-executive role.

I’m also a member of MediaCom’s newly-formed Emerging Platforms and Technologies team, where it’s my job to deconstruct, assess and disseminate best practice in the application of new media technologies for advertising purposes. It means I keep an eye out for new things, much of which I post here.

I have an acute interest in all of the areas where technology and pop culture overlap, and I feel a massive urge to remain connected to my surroundings, real or virtual, at all times.

Aside from this brief description, the best way to get a steer on what I’m all about is to carry on reading this blog, to check out my social links in the sidebar or on the navigation bar above, or to get in touch directly.

About The Content

My brain looks like this.

The cerebral cortex is the most highly developed part of the human brain and is responsible for thinking, perceiving, producing and understanding language. It is also the most recent structure in the history of brain evolution.

But the mind has changed since we developed mass media, and as The Media fragments, augments and evolves the society around us, the cerebral cortex has had to adapt very quickly to this new, fast-paced landscape.

It is this basis upon which I launched Digital Cortex, which should be read as the online extension of my own brain. Anything noteworthy that spills out of my consciousness will be written up to share with you.

So lets rock!

Disclaimer

Please note, the views and opinions expressed here and on related pages are non-reflective of the views or opinions of any other person or organisation.

Licence Information

Digital Cortex by Tom Saunter is licensed under a Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales License.

Based on a work at digitalcortex.net. Permissions beyond the scope of this license may be available upon request on the contact page.

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